This spot was produced for Harkins Theatres to play in their lobby and promote their loyalty sales. The concession objects were purchased by Turbo Squid, and the texture of the cup was designed by the agency ANDERSON AD and PR in Scottsdale, AZ. After developing the concept, I built the spot in Maya and After Effects, and then edited in Final Cut Pro 7. Kevin Rich created a fluid sim for the soda at the end and Mike Hennessy created the music!
The spot has won 2 Silver Telly Awards for “Use of Animation” and “Sales and Marketing” as well as a Platinum MarCom Award.
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